Some of the highest paid Digital Marketing careers are one which involve more of specializing in SEO. As search engines are constantly changing their algorithms, businesses must stay up-to-date by hiring SEO experts to rank high in search engine results.
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
SEO and inbound marketing is the primary digital channel for most organizations, with 51% of all internet traffic being organic in nature. SEO plays a key role even for companies that conduct much of their business offline because more than 82% of all potential customers use the internet to research products before purchase.
Usually skill required are Knowledge of SEO tools and techniques, Content marketing and Web Analytics
Learn the latest SEO tools and techniques that will place a website in the top of search engine rankings. Advanced Content Marketing: An SEO specialist needs to be able to optimize the content on the website and other channels according to search engine practices to deliver best results. Advanced Web Analytics: Understand the science of analysis focused on Internet data. Indicate page titles by using title tags Simple-to- understand URLs will convey content information easily If your URL contains relevant words, this provides users and search engines with more information about the page than an ID.
Being one of the believers in upcoming media and technology, we have now adopted PPC. PPC stands for pay-per- click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. We strongly believes that Search engine advertising is one of the most popular forms of PPC and started rigorous work on the same. We allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “Anira,” our ad might show up in the very top spot on the Google results page.
Every time your ad is clicked, sending a visitor to your website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. Anira charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right and we train and educate our clients and customers to do that correctly.
We verify the below information in E mail marketing and this is our key to success
Achieving permission marketing. Which incentives are used for different audiences to acquire new e-mail addresses?
Which forms of Email marketing to use for acquisition..
E-mail value proposition. What content, offers and features can you offer within different forms of email marketing such as e-newsletters and standalone or solus emails or eblasts.
Targeting and personalization. How do you target your emails to deliver relevant offers and content for different audiences.
Deliverability. Ensuring that your emails are delivered to the inbox of recipients and aren't classed as SPAM 'false positive'.
Renderability. Ensuring that emails are readily viewable in different email readers such as Outlook and also webmail readers.
Creating effective templates. These need to achieve 'inbox cut-through', i.e. stand out from the many other permission-based e-mails received. The form of creatives and calls-to- action need to be designed so that they achieve AIDA - Awareness, Interest, Desire and Action in the short time that recipients view e-mails. Templates also need to be designed to maximize deliverability and renderability.
Email marketing integration. How should email marketing be integrated with other media, in particular direct mail this is sometimes known as 'right channeling'.
Right Touching. What is the right frequency of email marketing combined with different forms of offer and content which maximizes sales and branding objectives, but does not cause email fatigue leading to unsubscribes and lower response.
Testing and measuring for email marketing. Are emails creative, targeting and offers testing sufficient to maximize response and do the pre-send tests check correctly for deliverability and renderability issues
Resourcing Email marketing. Should emails be sent from an in-house server or outsourced to using an email service provider (ESP)? How should you select the best email service provider for you